How to Sell SEO Services Guide: Pricing and Requirements

If you want to how to sell seo services without guessing on price, scope, or delivery, this guide gives you the sales system. You’ll learn how to package SEO into sellable products, qualify leads, price for margin, write proposals that close, and onboard clients without scope creep.

This is written for agency owners, account executives, and SEO consultants who need a practical playbook to sell search engine optimization like a real service business. Think of your SEO packages like SaaS tiers — each higher tier includes more seats (effort), features (deliverables), and guarantees (SLA).

Use this as your operating guide. It includes copyable discovery questions, proposal language, pricing formulas, contract safeguards, and three worked examples for a local SMB, SaaS, and e-commerce client. Where link building is part of the offer, it is treated as a sellable SKU with pricing logic and quality controls, not as a generic service list.

Quick overview — Who should read this and what you’ll learn

This guide is for agency owners, account executives, SEO consultants, and freelancers who need to turn SEO into something they can actually sell. If you already know the basics of audits, content, and outreach, the gap is usually commercial: how to package the work, price it, defend it in a proposal, and deliver it at a margin that makes sense.

You’ll learn how to:

• Define sellable services as clear packages instead of loose tasks.
• Choose the right pricing model for each client type.
• Calculate break-even cost, gross margin, and markup before you quote.
• Qualify leads so you don’t price risky clients too low.
• Build proposals, SOWs, and onboarding checklists that reduce scope creep.
• Position link building as a revenue-driving SKU rather than a vague add-on.

If you need a service-definition reference while building package names and deliverables, use the SEO Services Guide: List, Support, and Pricing Overview. If the prospect’s goal is brand demand rather than direct demand capture, the SEO for Branding Guide: Strategy, Services, Requirements helps you position the offer correctly.

For white-label partner options and vendor benchmarks, the Top Link Building Companies Guide: Services and Pricing is useful when you need to compare market rates. And when you want to adapt content + technical work into a packaging structure, the SEO Marketing Site Guide: Services, Solutions, and Pricing gives a complementary framework.

Define your sellable SEO products (how to productize SEO)

Productized SEO means turning open-ended consulting into fixed packages with clear scope, delivery cadence, and outcomes. The goal is simple: make the buyer understand what they get, what happens each month, and what is excluded. That makes your sales process faster and your fulfillment more predictable.

1. Pick a use case, not a list of tasks. Sell “local visibility growth,” “pipeline growth for SaaS,” or “category-page optimization for e-commerce,” not “SEO.”
2. Set one primary KPI. Tie each package to organic traffic, keyword rankings, conversions, or revenue depending on the buyer’s stage.
3. Define the delivery cadence. Monthly, biweekly, or weekly deliverables should be stated up front.
4. Separate core services from add-ons. A-la-carte options can exist, but the package should be the default sell.
5. Standardize scope language. Use the same intake form, audit template, and reporting format every time.
6. Build margin into the product. Every package should be priced from delivery cost plus target gross margin, not market vibes.

A good package feels like a business outcome with a predictable operating model. For agency teams that need a more complete service map, reference the SEO Services Guide: List, Support, and Pricing Overview to convert general service names into actual SKUs.

Core package types to offer (starter, growth, enterprise)

Tier	Best for	Included deliverables	Delivery cadence	Typical positioning
Starter	Local SMBs, low-complexity sites	Technical audit, keyword map, on-page fixes, basic reporting	Monthly	Stabilize and build baseline visibility
Growth	Lead gen brands, SaaS, established SMBs	Everything in Starter plus content briefs, landing page optimization, link acquisition SKU, monthly strategy call	Biweekly or monthly	Increase qualified traffic and conversions
Enterprise	E-commerce, multi-location, competitive niches	Cross-functional SEO roadmap, technical coordination, content production management, link strategy, dashboarding, SLA-backed support	Weekly or biweekly	Scale performance across many pages and stakeholders

Think of tiered packages as pricing anchors. The Starter tier should make the Growth tier look like the best value, and the Enterprise tier should absorb complexity while improving your average deal size. If your buyers need branding-oriented programs, adapt the bundle using the SEO for Branding Guide: Strategy, Services, Requirements.

Productize link-building as a salesable SKU

Link building works best as a separate SKU inside SEO packages because its cost structure is different from audits or content. You have outreach time, editorial judgment, placements, and quality control. That means you should price it by outcome tier, not as an undefined line item.

Common ways to sell it:

• Per-link pricing: one price per acquired placement, usually based on quality metrics like DA/DR, topical relevance, traffic, and editorial control.
• Monthly link quota: a fixed number of links with a defined quality band.
• Outreach campaign fee: a management fee plus placement costs.
• Hybrid SEO retainer: content + technical SEO + a link allocation each month.

Example pricing framing: “4 editorial links per month at $350–$900 each depending on topical relevance, traffic, and placement type.” A lower-cost per-link option may work for supporting pages, while higher-quality editorial placements are better for category pages, competitive SaaS terms, and money pages.

If you white-label or partner for acquisition, compare vendors in the Top Link Building Companies Guide: Services and Pricing. If you need quality and pricing benchmarks by provider type, the Best Backlinks Agency Guide is useful. For UK clients specifically, adjust compliance and pricing expectations using the SEO Link Building Service UK Guide: Packages, Cost, Rates.

When you position links, be explicit about what the buyer is paying for: prospecting time, outreach, content insertion, editorial standards, and reporting. “Cheaper volume” can work, but it should be sold as a different product with different risk and expected ROI than “higher-quality, lower-volume” placements.

Pricing models — how to choose retainer, project, hourly, performance

There are four main pricing models for SEO services: retainer, fixed-price project, hourly, and performance-based. Most agencies end up using a hybrid, because no single model is perfect for all buyers. The choice depends on the risk you carry, the clarity of the scope, and how predictable your delivery is.

Step 1: Identify whether the work is a one-time fix or a recurring growth program.

Step 2: Estimate labor hours, tool costs, and vendor costs for delivery.

Step 3: Add overhead allocation and target gross margin.

Step 4: Decide whether you need recurring cashflow or project revenue.

Step 5: Match the model to buyer expectations and risk level.

For authoritative measurement framing, Google recommends focusing on meaningful outcomes in Search Console and analytics rather than vanity metrics alone; see Google Search Central documentation for guidance on search performance measurement. For benchmark context on organic opportunity and rankings, use industry research such as Ahrefs research reports, SEMrush reports, and Moz research when shaping your assumptions.

Pricing model	How it works	Best use case	Pros	Cons
Retainer	Monthly recurring fee for ongoing SEO work	Most growth programs	Predictable cashflow, easier staffing, higher LTV	Scope creep risk, results expectations, renewals depend on proof
Project	Fixed fee for a defined outcome or audit	Site migrations, audits, remediation, launch support	Clear start/end, easier to buy, simpler SOW	Limited upside unless add-ons are sold
Hourly	Billed per hour worked	Advisory, troubleshooting, fractional SEO	Easy to start, protects against undefined scope	Hard to scale, buyer may resist, weak value signal
Performance-based	Fee tied to traffic, leads, or revenue outcomes	Trusted relationships with clean attribution	Buyer likes shared upside	Attribution disputes, delayed payment, higher risk

Pros/cons and when to use each model

• Retainer: Best when work repeats monthly and outcomes depend on compounding effort. Strong for cashflow and scalability, but you need tight scopes and reporting discipline.
• Project: Best for finite deliverables like audits, migrations, or remediation. It is easier to estimate and sell, but upsell opportunity is limited unless you design a next-step retainer.
• Hourly: Best for consulting and diagnosis. It protects against ambiguity, but many buyers see it as a ceiling on value, and it is difficult to scale team utilization.
• Performance-based: Best when tracking is clean and you have confidence in conversion attribution. It can differentiate you, but you should price in the downside risk and delay in cash collection.

For most agencies, the ideal structure is a hybrid model: a fixed monthly retainer for strategy and execution, plus a project fee for major launches or migrations, plus an optional performance kicker tied to qualified conversions or revenue. That gives you cashflow without giving up all upside.

Pricing psychology and anchoring (pack pricing vs à la carte)

Pack pricing usually closes better than à la carte because it reduces decision fatigue and makes the buyer compare outcomes, not line items. Use the middle tier as your anchor. The buyer sees a cheaper starter option and a more complete growth option, which makes the core offer feel reasonable. Reserve à la carte only for add-ons or exceptions.

For example, “technical audit only” may sell at $2,500, but “growth package with audit + monthly optimization + 4 links + reporting” can sell at $4,500 to $7,500 because the buyer is buying business momentum, not tasks. That is the pricing psychology you want.

Calculate your costs, margins, and break-even price (pricing worksheet)

Before you quote, build the price from the bottom up. Start with the real cost to deliver the work, then apply your target gross margin. That way you avoid underpricing based on competitor quotes that may not match your labor model.

Simple formula:

Price = (Direct labor + Vendor costs + Tool costs + Allocated overhead) ÷ (1 – Target gross margin)

Markup formula:

Markup % = (Sell price – Total direct cost) ÷ Total direct cost

Hourly internal cost formula:

Internal hourly cost = (Fully loaded salary or contractor rate + payroll/tax burden + overhead allocation) ÷ billable hours

If you want a benchmark on margin expectations, use What Margins Should Agencies Target? as a reference point for agency gross margin targets. Your own numbers should still be validated against your payroll, tools, and vendor mix.

How to build the worksheet:

1. List each deliverable and estimate hours.
2. Assign internal cost per hour for each role.
3. Add outside costs: links, writers, designers, tools.
4. Include an overhead allocation for management, software, and admin.
5. Choose a target gross margin, usually higher for retainers than for projects with fixed risk.
6. Set the final quote so the margin survives small overages.

Tool walkthrough: In Ahrefs or SEMrush, export keyword difficulty, estimated traffic, and ranking opportunity by target page. In Google Search Console, export landing page clicks, impressions, CTR, and average position. Those outputs tell you which pages need work, how much upside exists, and whether the offer should be packaged as remediation, growth, or both.

Ahrefs/SEMrush scoping steps:

• Filter by target location or market.
• Identify pages ranking positions 4–20 with meaningful impressions.
• Estimate the number of keywords with realistic movement potential.
• Map each target page to a deliverable: content update, internal linking, technical fix, or link acquisition.

Google Search Console scoping steps:

• Open Performance > Search results.
• Export Queries and Pages for the last 3–6 months.
• Identify pages with high impressions but low CTR.
• Identify pages with average position between 8 and 20.
• Use those pages to justify the scope and expected upside in the proposal.

Example calculations (local SMB, SaaS, ecommerce)

How we calculated these examples: Each scenario uses estimated delivery hours, external costs, overhead allocation, and a target gross margin. Results vary by site health, niche competitiveness, and budget. These examples are reproducible frameworks, not universal price lists.

1) Local SMB example: Midwest HVAC client

Inputs: 10 hours of strategy/ops at $85 internal cost, 8 hours of content/on-page work at $70, 2 local links at $250 each, tools/overhead allocation of $300, target gross margin 60%.

Direct cost = (10×85) + (8×70) + (2×250) + 300 = $2,060

Price = 2,060 ÷ (1 – 0.60) = $5,150

Recommendation: Quote $4,750–$5,500/month as a growth retainer with one local content piece, monthly optimization, and a small link allocation. If the lead is risky or the market is competitive, start at the upper end.

2) SaaS example: B2B project management tool

Inputs: 18 hours of strategy at $110, 20 hours of content briefs/on-page at $95, 4 editorial links at $600 each, tools/overhead of $550, target gross margin 65%.

Direct cost = (18×110) + (20×95) + (4×600) + 550 = $7,930

Price = 7,930 ÷ (1 – 0.65) = $22,657

Recommendation: Sell a $18,000–$24,000 project or a 3-month sprint with clear milestones, then convert to a retainer. SaaS buyers often accept a higher upfront price if attribution and pipeline reporting are clean.

3) E-commerce example: niche home goods store

Inputs: 24 hours of technical + category optimization at $100, 12 hours of content support at $90, 6 links at $450, 1 reporting/dashboard layer at $400, overhead $600, target gross margin 55%.

Direct cost = (24×100) + (12×90) + (6×450) + 400 + 600 = $9,280

Price = 9,280 ÷ (1 – 0.55) = $20,622

Recommendation: Quote $7,500–$10,000/month for a recurring package if the scope is phased, or a larger sprint price for category rebuilds. E-commerce work is often wider in surface area, so margin can disappear quickly if scope is not defined tightly.

Pricing note: According to a 2024 industry report format from leading SEO data providers, traffic potential and ranking difficulty vary sharply by niche; use those benchmarks only as directional inputs, not final pricing rules. Validate every price against your own delivery cost and market positioning.

How to qualify leads and price for risk (lead scoring & red flags)

Qualifying the lead is part of pricing. If a prospect has weak access, unrealistic deadlines, or a history of SEO penalties, your quote should rise or the opportunity should be rejected. Risk is not just technical; it is commercial.

Discovery call qualification framework:

• Budget: Do they have a realistic monthly or project budget?
• Timeline: Are they expecting traction in 30 days, or do they understand the compounding nature of SEO?
• Goal: Is the objective traffic, leads, revenue, rankings, or brand awareness?
• Authority: Who signs off on strategy, content, and implementation?
• Access: Can they provide CMS, analytics, Search Console, and vendor approvals?
• History: Has the site been hit by penalties, migration problems, or prior SEO damage?

Copyable discovery questions:

• What business outcome matters most: leads, revenue, branded demand, or market share?
• What is your target monthly budget for SEO and any link acquisition?
• Which pages or product lines are highest priority?
• What systems do you use for CMS, analytics, and reporting?
• Who approves content briefs, page edits, and link targets?
• Have you worked with an agency before? What worked and what failed?
• Are there any legal, compliance, or brand restrictions we need to respect?
• What would make this engagement a clear win in 90 days?

If a prospect has a known penalty history, use the remediation framework in Handle Client Penalty Risks Proactively before you price the work. Penalty recovery and ongoing SEO should usually be separated into different phases and fees.

Red flags that should change your pricing or rejection criteria

1. They want guaranteed rankings or guaranteed revenue with no caveats.
2. They cannot provide site access, analytics access, or CMS access.
3. They need results in a timeline that ignores search indexation and content production cycles.
4. The site has major technical debt, bad migrations, or a penalty history.
5. They expect you to “just handle everything” without approvals or internal resources.
6. They are shopping only for the cheapest quote.

Building proposals and SOWs that close (templates and language)

A proposal sells the outcome. A Scope of Work (SOW) locks the deal into specific deliverables, timelines, exclusions, and acceptance criteria. If your proposal is vague, your delivery will be contested later.

Proposal structure:

1. Client situation summary.
2. Business objective and KPI definition.
3. Current-state diagnosis.
4. Recommended package and pricing table.
5. Deliverables and milestones.
6. Assumptions, exclusions, and client requirements.
7. Contract terms and next steps.

What to include in the pricing table: package name, monthly fee or project fee, deliverables, reporting cadence, SLA response time, and optional add-ons. This is where you position the offer like a product, not a labor estimate.

For faster SOW creation and clearer expectations, use the SLA Templates for Link Deliverables as a starting point. You can also adapt language from the Agency Onboarding Checklist for Link Services so the agreement and onboarding docs match.

Template bullets for a strong SOW:

• Deliverables table with owner, due date, and approval step.
• Acceptance criteria for content, links, and reporting.
• Exclusions for development, design, legal review, and paid media.
• Revision limits and change request process.
• Payment schedule and late fee terms.

Example clause language for SLAs, refunds, and scope creep

SLA clause: “Agency will provide monthly deliverables by the fifth business day of each month, subject to Client supplying required access and approvals within agreed timelines.”

Scope creep clause: “Work outside the agreed deliverables table will be handled as a written change request and billed at the agency’s standard extra-work rate.”

Refund clause: “Fees are non-refundable once work has commenced, except where required by law or explicitly stated in the SOW.”

Acceptance clause: “Deliverables are deemed accepted if Client does not provide written objections within five business days of delivery.”

Payment clause: “Invoices are due net 7 or net 15; work may pause if payment is overdue by more than 10 days.”

Termination clause: “Either party may cancel with 30 days’ written notice; accrued fees and approved third-party costs remain payable.”

Sales scripts, demo + case study presentation (what to say and show)

The sales call should sound like diagnosis, not a pitch. Your job is to connect business pain to a packaged SEO plan and remove uncertainty around what happens next.

Discovery script lines:

• “What business result matters most over the next two quarters?”
• “Which pages currently drive the highest-value traffic?”
• “What has stopped prior SEO efforts from succeeding?”
• “Who needs to approve content, links, and development changes?”
• “Do you want a fixed monthly program or a short-term sprint first?”
• “Which KPI would make this a win: traffic, leads, rankings, or revenue?”
• “What budget range have you already allocated?”

Objections and rebuttals:

• Objection: “SEO takes too long.” Rebuttal: “True, which is why we define early wins in the first 30–60 days and then report on leading indicators plus conversions.”
• Objection: “We need guarantees.” Rebuttal: “We can guarantee the deliverables and response times, but not search engine outcomes that depend on market competition and algorithm changes.”
• Objection: “Can you do it cheaper?” Rebuttal: “We can reduce scope or reduce cadence, but lowering price without changing scope usually creates delivery risk.”
• Objection: “We don’t have access yet.” Rebuttal: “Access is a requirement for the proposal to hold; we can delay start or scope a discovery-only phase.”

Mini case study: A Midwest HVAC client came in with low local visibility and weak conversion tracking. The site had a few service pages ranking between positions 8 and 18, but no structured reporting. We packaged the work as a $4,750 monthly retainer with local content updates, page optimization, and a small link allocation. After 5 months, organic leads rose 41%, organic sessions increased 53%, and booked service calls improved 28%. The key was not “more SEO”; it was a clearer package, tighter measurement, and a cadence the client understood.

What to show in the demo: before/after Search Console screenshots, ranking movement, landing page performance, and a white-label dashboard. If you need a reporting format that clients can understand quickly, see White‑Label Dashboards Clients Love and the Client Reporting Template for Link Campaigns.

Negotiating price & contract terms (discounts, add-ons, payment terms)

Never discount first. Instead, trade price concessions for scope changes, term length, or payment terms. The goal is to protect margin while making the buyer feel they got a better deal.

1. Use term-based discounts. Offer a lower monthly rate only if the buyer signs a 6- or 12-month term.
2. Trade discount for prepayment. Reduce fees only when payment is quarterly or upfront.
3. Reduce scope, not price. If they want a lower number, remove deliverables or lower cadence.
4. Offer add-ons instead of discounting core work. Example: a free strategy workshop or dashboard setup, not a permanent fee cut.
5. Protect change requests. Extra work should always be written, estimated, and approved.

Example concession ladder: First offer full package. If challenged, trim link quota or content volume. If still challenged, move to a shorter term or higher upfront payment. Never cut price and keep every deliverable intact.

Client requirements and onboarding checklist (technical & content access)

Onboarding is where sales becomes delivery. If you do not collect access, assets, and approvals immediately, your timeline slips and your client blames the agency. Use a standardized intake form and an action checklist.

Onboarding must-haves:

• CMS access and admin permissions.
• Google Analytics 4 access.
• Google Search Console access.
• Tag Manager access if needed.
• Brand guidelines and tone of voice.
• Existing content calendar or editorial workflow.
• Conversion goals and lead definitions.
• Approved stakeholders and sign-off process.
• Prior SEO reports, audits, or migration notes.
• Competitor list or market set.
• Payment contact and billing details.
• Internal point of contact for feedback and approvals.

To collect access faster, send the forms on day one and ask the client to confirm receipt during the kickoff call. If you need a fast start, adapt the Create a Link Intake Form — Quick Win and the Agency Onboarding Checklist for Link Services.

What to require for link‑building work specifically

1. Target page list with priority order.
2. Anchor text policy and brand-safe variants.
3. Internal linking approval process.
4. Topic restrictions and prohibited placements.
5. Competitor examples and link targets.
6. Reporting acceptance rules for earned vs paid placements.

Operations to deliver what you sold — capacity, vendors, and scaling

Once the deal is signed, the question becomes whether your team can fulfill it consistently. Capacity planning is the bridge between sales promises and operational reality. If you are selling links, content, and technical work together, your throughput, vendor mix, and QA process must be documented.

When you need vendor options and pricing benchmarks to scale link delivery, see our Link Building Companies Guide: Services, Packages, Pricing for vetted providers and typical costs.

If you are deciding between in-house, freelance, or external support, use Freelancers vs Vendors for Links. When you need a role map for outreach production, Scaling Outreach Teams — Roles & SOPs helps define responsibilities and SOPs. For capacity math, pair this playbook with Capacity Planning for Link Production.

Capacity checklist:

• Hours available per role per month.
• Number of clients per strategist.
• Link production throughput per outreach specialist.
• Content production bottlenecks.
• Approval delays from client side.
• QA time for links, content, and reports.

Build SOPs for every recurring task: intake, prioritization, content briefs, outreach, link verification, dashboard updates, and renewal review. If you have to reinvent the process per client, your margins will drift down quickly.

Quality controls and SLAs for link delivery

Quality control steps:

1. Check topical relevance before outreach.
2. Set minimum quality thresholds for domain metrics and traffic signals.
3. Verify placement type and editorial control.
4. Confirm anchor text and landing page alignment.
5. Document live URL, date, and status in the report.

Use the Link Outreach Services Guide: Pricing and Compliance Standards to define compliance standards, outreach KPIs, and reporting cadence. That is where SLA language should match the actual production process.

Sales enablement assets — templates, dashboards, and case studies

Clients buy faster when they can visualize the workflow and reporting. Build a small library of sales assets that remove ambiguity and show that your agency is operationally mature.

• Proposal template: standard sections, pricing table, and risk assumptions.
• SOW template: deliverables, milestones, exclusions, acceptance rules.
• White-label dashboard: branded reporting view with KPIs and commentary.
• Case study one-pager: problem, approach, timeline, and metrics.
• Onboarding checklist: access requests, approvals, and deadlines.
• Reporting template: monthly summary with trend charts and action items.

To speed up client-facing reporting, use White‑Label Dashboards Clients Love and the Client Reporting Template for Link Campaigns. If you need an internal standards document for deliverables, the SLA Templates for Link Deliverables can be adapted into a client-ready version.

Common pricing objections and responses + final checklist before you pitch

Q: Why is your SEO more expensive than another agency?
A: Because the scope, deliverables, and quality controls are different. Cheap quotes often hide lower cadence, weaker reporting, or limited link quality.

Q: Can you guarantee page-one rankings?
A: No ethical agency should guarantee rankings. We can guarantee the agreed deliverables, response times, and reporting cadence.

Q: How quickly will we see results?
A: Early changes can show in 30–60 days, but meaningful SEO growth usually compounds over several months depending on site health and competition.

Q: What if we don’t have internal dev resources?
A: Then we scope the work around what can be implemented, or we add a managed implementation layer at a separate price.

Q: Do you work on performance-based pricing?
A: Sometimes, but only when attribution is clean, access is complete, and the commercial risk is shared fairly.

12-point pre-pitch checklist:

1. Confirmed business goal.
2. Confirmed budget range.
3. Confirmed decision maker.
4. Confirmed site and analytics access.
5. Reviewed Search Console and GA4.
6. Reviewed keyword opportunity in Ahrefs or SEMrush.
7. Defined primary KPI.
8. Prepared package options and pricing table.
9. Prepared objections and rebuttals.
10. Prepared SOW assumptions and exclusions.
11. Prepared onboarding requirements.
12. Prepared next-step CTA and signature path.

Next steps: sample 30/60/90 day plan to close and onboard a new client

A structured 30/60/90 plan helps the buyer understand momentum and helps your team deliver consistently.

1. Days 1–30: Close the deal, sign the SOW, collect access, validate baselines, and publish the first priority list. Deliver the audit, scoping worksheet, and kickoff notes. Confirm measurement in GA4 and Search Console.
2. Days 31–60: Ship priority on-page fixes, publish first content briefs or edits, begin outreach or link acquisition, and send the first performance report. Show early wins in impressions, clicks, rankings, or conversions.
3. Days 61–90: Expand to secondary pages, optimize the link plan, review KPI movement, and present renewal or expansion options. If the client is healthy, propose a scale package or add-on SKU.

Use monthly reporting cadence, document all change requests, and track whether the original commercial assumptions are still valid. That is how you protect margin and increase client lifetime value. If you need vendor scaling or fulfillment guidance, revisit the internal operating sections above and the linked capacity resources.

Final takeaway: The best way to sell SEO services is to sell a clear business outcome, wrap it in a productized package, price it from your costs, and protect the work with a strong SOW, onboarding process, and delivery cadence. Do that consistently and you will close faster, retain longer, and improve gross margin.

Appendix: Plain-text SOW / sample clauses

SECTION 1 — Scope
Agency will provide SEO strategy, on-page optimization, reporting, and agreed link acquisition as listed in the deliverables table.
SECTION 2 — Deliverables
Deliverables are due monthly unless otherwise stated. Deliverables are subject to Client approvals and access.
SECTION 3 — Acceptance
Deliverables are deemed accepted after five business days if no written issues are raised.
SECTION 4 — Change Requests
Any work beyond scope requires written approval and is billed at the standard extra-work rate.
SECTION 5 — Payment
Invoices are due net 15. Late fees may apply after the grace period.
SECTION 6 — Cancellation
Either party may terminate with 30 days’ written notice. Fees for completed work and approved third-party costs remain payable.
SECTION 7 — Refunds
All fees are non-refundable once work has started, unless otherwise required by law.
SECTION 8 — SLA
Agency will respond to requests within two business days and deliver monthly reporting by the agreed date.

Appendix: Pricing worksheet CSV

Scenario	Direct labor	Vendor/link cost	Tools/overhead	Total direct cost	Target margin	Recommended price
Local SMB	$1,290	$500	$270	$2,060	60%	$5,150
SaaS	$3,600	$2,400	$1,930	$7,930	65%	$22,657
E-commerce	$3,360	$2,700	$3,220	$9,280	55%	$20,622